ARNOLD

Arnold Oluwaseyi Kobina Lawson is a Nigerian-American Copywriter and Filmmaker. His grounding in cinematography is the engine behind his copywriting, the reason he takes an idea 360 from concept through development and into production across television, print, digital, and social. He builds campaigns the way he builds films, with the finished frame already in view at the moment the thought arrives. His screenwriting drew recognition from the Sundance Institute, praising its clear tone, specific world-building, and exciting visual storytelling.

Thirteen years of leadership in multicultural advertising stand behind the work. He has led integrated creative development for national brands, where the thinking and the making answer to each other across advertising, branding, and digital. He has carried campaigns from first concept through production on multiple accounts, and built creative teams he mentors toward a high bar and real collaboration.